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Resume Enhancer
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Valuation
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Campus to Corporate
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Equity Research & Financial Modeling
Valuation
Data Analytics & SPSS
Digital Marketing
Android Apps Development
Leadership & Decision Making
Sales Planning & Strategizing
Entrepreneurship
Corporate Presentation skills
Resume Enhancer
Professional Photography
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Learning and Development

Search Engine Marketing & Google Analytics

Overview:

  • Google AdWords rules the world of online advertising and that is why should be on your top list of things to understand
  • Google has a 33% market share of the total online ad revenue
  • In fact more than 90% of Google revenues is from AdWords
  • Online marketing, including Pay Per Click, is 54% successful in generating leads as compared to TV advertising which has a success ratio of 11%
  • Businesses make an average of $2 in revenues for every $1 spent on AdWords
  • Hence, understanding of Google AdWords is a must for any marketer

Our Research:

  • Google AdWords is an indispensable advertising tool in todays world
  • Corporates feel that an overall understanding of Google AdWords is crucial because today the customers have shifted online which requires effective advertising through AdWords
  • Corporates also believe that they will save a lot of time, cost and energy if new recruits are well versed with Google AdWords
  • In an online B-School Survey we found that only 2% of the students were confident about Google AdWords
  • Students felt that a hands on experience in Google AdWords is a must and it is very important to know the various features & tool of this vast medium and how the same can be used to provide effective and efficient solutions for business growth

Course Module & Features:

  • Extensive Hands-on training
  • Google Analytics
  • Introduction to Online Advertising
  • Fundamentals of AdWords
  • Developing Keyword List
  • Cost per Click, Cost per Impression bids
  • Setting up AdWords Account
  • Defining & Measuring Advertising Goals
  • Creating Your First Campaign
  • Class assignments and case studies for checking leanings of students
  • Complete preparation for Google AdWords Certification

Benefits:

  • Know the hottest marketing medium in the industry today
  • Experienced working professional sharing their experiences and real life examples
  • Hands on learning experience
  • Successful Completion Certificate

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