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Android Apps Development
Basics of stock market
Corporate Presentation Skills
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Resume Enhancer
Professional Photography
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Excel for Managers
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Entrepreneurship
Campus to Corporate
Corporate Presentation skills
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Excel for Managers
Equity Research & Financial Modeling
Valuation
Data Analytics & SPSS
Digital Marketing
Android Apps Development
Leadership & Decision Making
Sales Planning & Strategizing
Entrepreneurship
Corporate Presentation skills
Resume Enhancer
Professional Photography
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Learning and Development

Digital Marketing for Managers

Overview:

  • Digital Marketing is the hottest & the least understood marketing medium in corporates
  • Being online has become an integral part of our everyday life & it has become necessary for organizations to tap this medium to reach to its customers/target segment
  • Digital Marketing is very vast & encompasses emails, websites, search engines, adwords, social media, analytics and so much more
  • The pace at which digital marketing is evolving, everyday seems like a new learning & creation of new trends

Our Research:

  • Digital Marketing is indispensible for branding & marketing in todays world
  • Corporates feel that an overall understanding of a Digital marketing methodology is crucial because every business needs to have a strong online presence which requires digital marketing to be implemented in the most effect manner
  • Corporates also believe that they will save a lot of time, cost and energy if new recruits are well versed with Digital Marketing tools
  • In an online B-School Survey we found that only 27% of the students were confident about Digital Marketing
  • Students felt that a hands on experience in Digital Marketing is a must and it is very important to know the various features & tool of this vast medium and how the same can be used to provide effective and efficient solutions for business growth

Course Module & Features:

  • Extensive Hands-on training
  • Overview & Basics of Digital Marketing
  • Content Development and Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing – Google Adwords
  • Social Media Marketing – Facebook / Twitter / LinkedIn, Instagram, You Tube
  • Google Analytics
  • Email Marketing
  • Integrated Marketing Campaigns
  • ROI & Budgeting
  • Extensive range of managerial examples
  • Class assignments and case studies for checking leanings of students

Benefits:

  • Know the hottest marketing medium in the industry today
  • Experienced working professional sharing their experiences and real life examples
  • Hands on learning experience
  • Successful Completion Certificate

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