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Organizations are looking at Cost-effective modes of marketing. Some of the challenges faced by the Industry are Fragmented media, Expensive TVCs and not able to create a direct linkage between marketing expenses and revenue generation. To overcome these challenges, organizations are investing resources in various BTL (Below The Line) activities which also provides an opportunity for organizations to engage with customers, co-create solutions and create a platform for experiential selling.
College event promotions has been a game winner for organizations considering they get an opportunity to engage with a captive audience from the Targeted Customer Group. We consult organizations in developing various BTL marketing campaigns in college campuses to target the end-customer segment. Our end-to-end solutions ensures the execution of the campaign right from conceptualization to on-field deployment in a cost-effective manner.